Cultural Intelligence in the Service Industry (Second Revision)

Cultural Intelligence in the Service Industry is a pedagogical coursebook designed based on its course syllabus (02746313 English for Cultural Intelligence in Service Industry) to facilitate the development of cultural intelligence among students majoring in English for Service Industry. The objective of this coursebook is to equip students with the essential knowledge and skills necessary for navigating cultural complexities in their service-oriented roles effectively. By fostering a fundamental grasp of cultural intelligence, learners will be better prepared to engage with diverse clientele and foster positive intercultural interactions within the hospitality industry. This meticulously structured ten-unit coursebook serves as a comprehensive guide, thoughtfully curated to instill a deep understanding of cultural intelligence within the industry. The material presented herein is characterized by its lucidity and accessibility, allowing learners to absorb the content with ease and clarity. Each unit in this coursebook follows a systematic organization, encompassing four parts: 1) Warm-Up, 2) Content and Comprehension, 3) Wrap-Up, and 4) Critical Thinking. Through the seamless integration of these components, students are provided with a holistic learning experience. The Warm-Up part sets the stage for each unit, orienting learners towards the forthcoming topics, while the Content and Comprehension part delves into the core subject matter, offering insightful explanations, real-world examples, and exercises to facilitate comprehension. Subsequently, the Wrap-Up part reinforces the main concepts and principles discussed in each unit. Finally, the Critical Thinking part encourages learners to engage in reflective analysis, fostering a deeper understanding of culture, society, language use, and communication across diverse cultural contexts. Upon completion of this coursebook, students will gain a firm grounding in the fundamentals of cultural intelligence pertinent to the service industry. Their enhanced proficiency in navigating cultural nuances and fostering meaningful cross-cultural connections will undoubtedly contribute to their professional growth and success in the near future.
Last but not least, this coursebook would not have been possible without the guidance of those peer reviewers and experts at the Faculty of Hospitality Industry, Kasetsart University, Nakhon Pathom.